July 2021

The future of fashion business: interview with Radha Jethu, Associate Head of School

 

  Interview with Radha Jethu, Associate Head of School, about the evolution of the fashion industry and the future of fashion business.   What is your role within the Amsterdam Fashion Academy? I am part of the management team and I am responsible for the BA (Hons) Fashion Business programme. Regarding the students, I supervise with their dissertations and this year I started teaching the second-year students with future proving fashion business, which is about conducting fashion business on an international level. I wrote a textbook on how to conduct business within the European union, it’s a dutch textbook but ...

 

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February 2021

A conversation with Deborah Pulleyblank, Amsterdam Fashion Academy’s Academic Director

 

With a student-teacher ratio of 7-1, Amsterdam Fashion Academy guarantees a level of personal attention and tuition that is the envy of large institutions. Promoting an individualistic way of learning, it is a veritable Valhalla for fashion mavericks.   Someone with great insight to the inner workings and changes of our Academy is Deborah Pulleyblank, Academic Director. We thought we would have a chat with her about her role and influence at our international fashion university.         What is within your role as Academic Director? My role is to provide strategic oversight for the Amsterdam Fashion Academy: ...

 

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June 2019

Stefania: “This is why I loved the fashion short course Trend Forecasting!”

 

Are you considering to attend a fashion short course after the summer? Would like to study a course in the evening and learn about trend forecasting and marketing? Stefania Pino attended our short course ‘Fashion Forecasting, Marketing & Buying’ in February and March 2019 at Amsterdam Fashion Academy, and she learned about trend forecasting, fashion branding, fashion marketing, consumer profiling and much more that broadened her knowledge in fashion. Stefania is here to share her experience during the 8 weeks at our international fashion university. Please, read her story, and perhaps you’ll be interested in the attending a fashion short ...

 

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May 2019

Fashion Business alumna empowers startups to create styling guidelines

 

Do you have in mind a fashion business project but don’t know how to start your company? That was the problem that fashion business alumna, Marianna had when she first visited the Amsterdam Fashion Academy more than one year ago. She found out that the Fashion Business part-time course would have been the best opportunity for her to turn an idea into a real brand. Marianna completed the short course in Fashion Business in June 2018. This is her story.   I am Marianna Vakalopoulou, 35 years old and I come from Greece. I am a stylist with 17 years ...

 

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May 2019

From Bollywood to Fashion Styling course. Meet Vyju!

 

Being an international school is in our DNA and students, as well as lecturers, come from different countries to study a Bachelor’s degree in fashion or one of our part-time courses. Vyju is a student of the Fashion Styling part-time course, originally from India. We asked her to tell us something about her Bollywood dance school and her experience at the Amsterdam Fashion Academy.   Hello everyone, I am Vjayanthi Iyer, my short name is Vyju. I come from Mumbai, India and have been living in Amsterdam for last 13 years. I have a PR, HR and Customer Relation degree/background. ...

 

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July 2018

Pattern Cutting course: planning to sign up? Read Zephrine’s review!

 

  My name is Zephrine Mathew. I'm 22 years old and I'm very interested in the creative and technical aspects of designing and making of clothing.   I have little experience in fashion itself, but I'm well aware of everything that surrounds fashion, whether it's music, art or photography. I would like to further explore and experience all this aspects through fashion. I don't live in Amsterdam, but I have noticed while spending my time here, that it is a very beautiful and lively city. It has so many different people with differentvstories, passions and backgrounds, which makes it the perfect ...

 

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April 2018

New international student Harry Chai starts the 3-month fashion course

 

  Although the Fast-Track Fashion Design & Business course will start officially on the 30th of April, Harry Chai is already in Amsterdam to study our 3-month fashion course. We asked him to share his first thoughts about this Fast-Track fashion course, the Amsterdam Fashion Academy and how it's like living in the Netherlands.   "Hello, my name is Harry, I am 22 this year and I am from Malaysia. I’m a mass communication graduate. I’m currently doing a Fast-Track Fashion Design & Business course at the Amsterdam Fashion Academy. I chose this 3-month fashion course because I want to ...

 

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April 2018

International fashion internship at Essentiel Antwerp: Evelina’s story

 

    We have reached out our 2nd-year Fashion with Textiles Design (Hons) BA student Evelina Anglickaite to know more about her international fashion internship experience at Essentiel Antwerp in Belgium. Evelina is one of our many international students. Born in Lithuania, she is already expressing a very good talent in fashion design. Check her last work here. This is what she told us:   "Essentiel Antwerp is a fast-growing, vibrant fashion brand based in Belgium. As a fashion design student, I was given a great opportunity to gain greater knowledge of the fashion industry and the design process as ...

 

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March 2018

Meet Pauline: I’m taking 2 courses at the Academy to become a denim expert

 

  The Pattern Cutting & Construction part-time course is in full swing and we want to introduce you the nine students who are attending it. The first one is Pauline, who is studying to become a denim expert.   Hello, Pauline. Can you please introduce yourself?   My name is Pauline, I am 38 years old. Born and raised in Paris. Been living in Amsterdam for 2 and a half years. I am now having a professional break to invest in my skills and reach the next level of my career.   Which are the best aspects of living in ...

 

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January 2018

Fashion Storytelling: 4 tips to use narrative to communicate

 

  What is fashion storytelling? Before looking behind the façade of storytelling to examine it in terms of means and method, no one can deny the strength of a gripping tale when it comes to connecting communication with emotion. This is what our lecturer Rosie Martinez-Dekker told to the participants of our last Meetup. If you missed the event, then keep reading to learn more about her and fashion storytelling.   Hello, Rosie. Can you please introduce yourself?   Hello, my name is Rosie Martinez-Dekker. I am originally from Mexico City but have been living in The Netherlands for 10 years now. I ...

 

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January 2018

Melissa’s fashion career will shine after her internship in Barcelona

 

  The second-year Fashion Business and Fashion with Textiles Design (Hons) Bachelor’s students are starting, or are about to start, their internships in the fashion industry. Whether they will be working in Amsterdam, London or New York, it is a really good opportunity for them to experience the real world outside the Amsterdam Fashion Academy and make the first steps towards a bright fashion career.   Before Christmas we asked three of them to tell us about their feelings and expectations: please, click here to read about Isabelle, Avalon and Lene’s fashion internships. Today, we asked a third-year student to ...

 

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December 2017

Fashion internship: from classroom to the real world

 

  Finally our second year Fashion Business and Fashion with Textiles Design (Hons) Bachelor’s students are about to be unleashed on the fashion world. Yes, next semester they will be embarking upon their fashion internships experiences. We have asked two of them about how they feel about this future experience.   Avalon: “My name is Avalon Olivier and I am currently studying the Fashion Business (Hons) in this international fashion academy in Amsterdam. My next chapter will be doing my fashion internship here in Amsterdam and I am very excited. The company where I will be doing my internship is Suitsupply, ...

 

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November 2017

Alumni Story: how did Olga set up a new fashion business?

 

  One of the most frequent questions we hear is “How do I set up a new fashion business”? The answer is complex with many variables which need to be taken into account. This is why we met up with one of our former students who has recently started a new business in the Jordaan. This area was once the underbelly of Amsterdam’s working class but now it is famous for its cosy and unique boutiques, cafés and restaurants.   Olga Salamon, originally from Poland has decided to fly the flag and bring Polish art and design to Amsterdam. In ...

 

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November 2017

Internship story: Linda’s fashion career starts at Asger Juel Larsen

 

  Internship is a key moment for our students' fashion career during their second year in both Bachelor’s honours degree in Fashion Business and Bachelor’s honours degree in Fashion with Textiles Design. Linda is back from Copenhagen where she spent a rewarding 4 months working at Asger Juel Larsen renowned for unconventional tailoring with a heritage of hell-raising. She explained us why she decided to study fashion design in Amsterdam and what she learnt during her internship.   “Hello, my name is Linda Dittrich, I am in my 3rd year of the Bachelor’s honours degree in Fashion with Textiles Design. ...

 

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November 2017

Haute Couture Meetup: an inspiring success and get together!

 

  We love seeing our Boutique Academy full of people interested in knowing more about the world of fashion business or fashion design during our monthly Meetups. This is certainly what happened during our last Meetup on Tuesday, October 31. More than 60 people from our fashion community came along for the lecture about Haute Couture and also shared ideas, opinions and got connected with each other.   Our senior lecturer, Cristiano Carciani, offered a visual tour through Haute Couture’s history from Chanel's Little Black Dress to Dior's New Look, from Paco Rabanne's Twelve Unwearable Dresses to Hussein Chalayan's Airplane ...

 

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October 2017

Elegant up-cycling for our boutique academy’s interior style

 

    On August 1, 2017 we moved to a beautiful townhouse in Amsterdam’s city centre. This is the story about how the new interior style has been conceived.   My name is Sandrine Botilde-Doré, I’ve been living in Amsterdam for 5 years. I’m a traveller at heart, a nomad. I moved here from the South of France, but have also lived in Mali, Guinea, Belgium, Switzerland and France. Before coming to the Amsterdam Fashion Academy, I was already working in the fashion industry, being mainly involved in PR and events. I realised I wanted to learn more about the ...

 

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October 2017

Alumni Monica Fuentes brings Brazilian colours in Amsterdam

 

    Hello, my name is Monica Fuentes, I was born in Costa Rica and studied in the United States & Brazil. I have been living in The Netherlands for almost four years. I am a wife, mother and owner and founder of Femiwear.   I graduated in Business Management in Brazil and wanted to bring a bit of the colour and vibrancy of beautiful Brazil to Europe. Therefore, I created my activewear line. Femiwear provides colourful, comfortable and different activewear that is made in a sustainable way by women for women. I have created the collections and have a ...

 

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October 2017

Internship story: Lexie returns from the City of Angels

 

      Our 3rd year Fashion Business student Lexie Hingsen did her internship in Los Angeles last year at Lunya Co., top-end specialists in luxury sleepwear. Ashley Merrill launched Lunya in 2014 with a clear conviction that the time was ripe to give women’s sleepwear a long-overdue fresh, modern perspective. We had the pleasure of meeting up with Alexandra and finding out how she got on at Lunya Co. and living and working in Los Angeles.   “My name is Lexie Hingsen, I am a 3rd Year Fashion Business student. I am half German, half American and I went ...

 

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September 2017

Why all eyes are on our 3rd year Fashion Business student, Noortje

 

    Our third year Fashion Business student Noortje is already working wonders in marketing and she was happy to tell us more about her new job and why she is looking forward to her final year at the academy. We were curious to find out more...   Hello, Noortje. Would you please introduce yourself?   Hello, my name is Noortje van Warmerdam. I’m 21 years old and a third-year Fashion Business student at the Amsterdam Fashion Academy. I come from Lisse in The Netherlands, a nice town south-west of Amsterdam.   Would you tell us about your experience at ...

 

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September 2017

European Fashion Market: our speech at the African Fashion Designers Expo 2017

 

    It was a big honour for us to be invited at the African Fashion Designers Expo 2017, which has been celebrated on Monday, 28th of August, at the World Fashion Centre. Our new Senior Lecturer, Cristiano Carciani, gave a speech about the European fashion market, in front of professionals of the fashion industry from Nigeria, Ghana and other African countries. To understand the actual European fashion market, Cristiano made an overview of the fashion design history from 1858, when Charles Frederick Worth begun designing complete collections for his clients and sawing his personal labels on garments he created. ...

 

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August 2017

Our Communications Officer tells us why you should study fashion in Amsterdam

 

        The new academic year is about to start and, as you probably already know, we have moved in an elegant townhouse in the city centre of Amsterdam. And as the Amsterdam Fashion Academy is growing, we are also improving our team with a Communications Officer. He is Luca Bagnaschino and here is an interview we realized with him. He told us why the new generation should study fashion in Amsterdam.   Hello, Luca. Can you introduce yourself, please? Hello, my name is Luca Bagnaschino. I come from a little town in North-West Italy close to Genoa. ...

 

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