Privacy Policy

Amsterdam Fashion Academy (AFA) is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using any of our websites then you can be assured that it will only be used in accordance with this privacy statement.


AFA may change this policy from time to time. Changes to our policy will be updated on our Websites and/or Services only. You should check our policy from time to time to ensure that you are happy with any modifications. This policy was last updated on June 25th, 2020.


What information we collect

We may collect the following information:

First and last name
Gender and date of birth
Contact information including email address
Demographic information such as postcode, preferences, and interests
Other information required or relevant to registrations for our events and/or programmes
Other information relevant to customer surveys and/or offers


All data collected by AFA is stored in a one database environment, regardless of which AFA site you contacted us through.


Due to the communications standards on the internet, when you visit our Websites or Services we also automatically receive the URL of the site from which you came and the site to which you are going to when you leave our Websites or Services.


AFA receives the internet protocol (“IP”) address of your computer, your computer operating system and type of web browser you are using, email patterns, your mobile device and mobile operating system (if you are accessing our Websites or Services using a mobile device), as well as the name of your ISP or your mobile carrier.


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


By providing information to AFA for the purposes of requesting information, signing up to our newsletter or events, you are expressly and voluntarily accepting the terms and conditions of this Privacy Policy and allow AFA to process information about you.


Supplying information to AFA, including any information deemed “sensitive” by applicable law, is entirely voluntary on your part. You have the right to withdraw your consent to AFA’s collection and processing of your information at any time, in accordance with the terms of this Privacy Policy and the User Agreement, by changing your Settings, or by closing your account, but please note that your withdrawal of consent will not be retroactive.


We use the following for marketing and to identify the programmes you’re interested in:

Your contact details. This includes your name, birth, email address, address, phone number, education level.
Information from cookies and tags placed on your connected devices.

We’ll send you information (about the programmes we provide) by phone, post, email, and online banner advertising. We also use the information we have about you to personalise these messages wherever we can as we believe it is important to make them relevant to you. We also check that you are happy for us to send you marketing messages before we do so. In each message we send, you also have the option to opt out.

You can ask us to stop sending you marketing information or withdraw your permission at any time.



We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we safeguard and secure the information we collect online via electronic and managerial procedures.


To protect any data you store on our servers, AFA also regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a 100% secure environment, we cannot ensure or warrant the security of any information you transmit to AFA. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.


Right to access personal information

Under the law any individual has a right to ask for a copy of the personal information held about them. This means that you can ask for the information that the AFA holds about you. This is known as the right of ‘subject access’.


When making a request you will need to give us:
a request in writing (by post or by email)
We may need to ask you to provide:
proof of your identity
proof of your home address
any information that we reasonably need to locate the information you have requested (for example the website or event you registered for)

Although you should submit a request in writing, if you would like to speak to someone in person, you can contact the Data Protection Officer using the following details:

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