Looking for an evening fashion course in trend forecasting?

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Would you like to gain knowledge and skills to work on the business side of fashion, but you don’t have time to attend a full-time course during the day? Would you like to have a career in areas like merchandising, buying, sales, production, communications, sourcing and range planning? Then, you should consider our evening fashion course in trend forecasting, marketing & buying.

 

Our evening course in trend forecasting will start on the 5th of February, from 6:00pm to 9:00pm for 8 Tuesdays. You will study the marketing environment, apply research to inform future probable consumer needs and trends analysis, and will gain an understanding of fashion buying motives. This is the only evening course in fashion forecasting offered in Amsterdam and there is only a limited number of spaces. We like to have small groups of students rather than big classes in our intimate and friendly boutique academy, as we are keen to offer a personalised teaching to the students.

 

Rosie Martinez-Dekker will be the lecturer of the Fashion Forecasting, Marketing & Buying short course. Rosie is a graphic and textile designer, with 20-year broad international experience gained by working with textile companies and mills in the field of design and with brands in the commercial and manufacturing side. G-Star, Nike and Levi Strauss. are just some of the companies she worked with. Rosie is also lecturer in our Fashion Business (Hons) BA.

 

The evening course in trend forecasting, fashion marketing and fashion buying covers topics like understanding consumers, consumer profile, trend prediction, buying and target markets, promotion campaigns, sales promotion, fashion PR, fashion marketing & promotion trends, fashion marketing frameworks for research & analysis, fashion market level research.

 

REGISTRATIONS ARE STILL OPEN!

Congratulations class of Forecasting, Marketing & Buying short-course!

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, fashion marketing, fashion forecasting, fashion buying, short fashion course, part time fashion course

 

The Fashion Forecasting, Marketing & Buying short course finished on March 27 when each of the 14 students received his/her certificate of completation in front of the audience of the last Meetup.

 

“Within this short fashion course the students had the opportunity to study the marketing environment, apply research to inform future probable consumer needs and trends analysis, and gain an understanding of fashion buying motives”
Cristiano Carciani, Head of School ad interim.

 

This short fashion course is intended to develop participants with the knowledge and skills to work on the business side of fashion in areas that include merchandising, buying, sales, production, communications, sourcing and range planning. The following topics are covered: Understanding consumers, Consumer profile, Trend prediction, Buying and target markets, Promotion campaigns, Sales promotion, Fashion PR, Fashion marketing & promotion trends, Fashion marketing frameworks for research & analysis, Fashion market level research.

 

“Teaching this short fashion course was a really nice experience. The group had a great mix of backgrounds and cultures. Everyone was interested and committed in learning new skills and applying their previous knowledge in inspiring, creative and -for some of them- life-changing projects. Even though the topic of the course is fashion, some students will apply the gained knowledge in a different professional area, but with a more fashionable twist. This type of group motivates me to keep sharing my industry experience but also inspires me to keep developing myself as a professional”
Rosie Martinez, lecturer of the course.

 

We will offer this short fashion course again from the 9th of October to the 27th of November. Don’t wait too long and register to the short course Fashion Forecasting, Marketing & Buying now.