Meet our graduates!

 

Graduates of 2018!

 

Another year has ended, and another class of Amsterdam Fashion Academy graduate! We would like to congratulate: Alexandra, Bonaly, Demi, Dina, Hariett, Karien, Kelsey, Linda, Melissa, Noortje, Vaibhavi and Valérie for their amazing work and we wish you all the luck for the next years. We are excited to see what the future brings! with great pleasure, we would like to introduce you to our 2018 graduates!

 

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, Fashion design student, fashion design ba, textiles design ba

Kelsey De Jong

Fashion with Textiles Design BA (Hons)

 

 

“I want to focus on starting my own lingerie concept.”

“I have always had a passion for lingerie. Starting my personal lingerie collection at the early age of 14, I already fell in love with it. In my three years at the Amsterdam Fashion Academy I have had the chance to experiment with different styles and different elements of female fashion. However, lingerie has always been my main passion. Having had a concept for my own lingerie store (which would cater to specific needs), I have been able to gather further ideas and inspiration on how I will develop this later on. With the desire to develop my own concept store I have focused my thesis on the Dutch lingerie consumer, knowing that I, myself was not a realistic example of a Dutch consumer. I compared the Dutch markets to other consumer countries to identify what triggers Dutch consumers to buy and what they value most in lingerie. My Final Major Project is therefore a lingerie and nightwear collection, inspired by a more theatrical style for the modern femme fatale. In the future I hope to gain more insight in the fashion industry and to continue to learn, as I hope to one day have my own label.

Linda Dittrich

Linda Dittrich

Fashion with Textiles Design BA (Hons)

 

 

“Fashion is an extension of the awareness of the self.”

“I was born and raised in Berlin, Germany where I developed my love for fashion. For me personally, the main feature of fashion is the joy of the new and the changing. It is an extension of the awareness of the self. For my thesis I chose the theme of visual storytelling and how visual storytelling from the cinematic world has an impact on fashion. Cinematography has always been a subject which interested me and, therefore, I decided to focussed my dissertation and graduation collection on it. The collection is based on my two passions: movies and fashion design. While watching the Rammstein documentary, I got introduced to the movie Lost Highway which is produced by one of my favourite directors, David Lynch. I created a universe around the vibe of the movie and the soundtrack which I used as inspiration for my print designs and shapes of the garments. It is a clash of movie, music and fashion, rendered in a contemporary menswear collection.”

Dina Fabbri

Dina Fabbri

Fashion Business BA (Hons)

 

 

“Art and self-expression have always been at the forefront of my life”

“Fashion must be understood and interpreted alongside culture, personality and epoch. Art and self-expression have always been at the forefront of my life, hence my decision to pursue a Fashion Business (Hons) BA. Although I began my journey at the Amsterdam Fashion Academy as a Fashion Design student, where I was given the opportunity to explore different horizons, my main interest diverted into the business aspect of fashion. In my second year of university I had the opportunity to work as an intern at The Animal Fund, a non-profitable organization based in Monaco. Their aim is to raise awareness on ocean plastic pollution and the protection of marine life. This experience has been my source of inspiration for my Final Major Project. Therefore my swimwear brand ‘D-KINI’ is an environmentally-friendly brand with the aim of promoting a healthier lifestyle for our planet. This will be done by producing 100% eco-friendly swimwear made of natural fabrics. This project gave me the opportunity to combine my creative design skills and business knowledge that I gained at the Academy. Furthermore, my Final Major Project also intertwines with my Dissertation topic, a research in finding more sustainable alternatives in the fashion industry. Having grown in the Principality of Monaco I´m interested in an international career in the luxury industry. Therefore, I´m planning to pursue a master’s in Luxury Brand Management after graduation. These three years at the Academy have acted as a stepping stone from which I aspire to succeed in my future career.”

Alexandra Hingsen

Alexandra Hingsen

Fashion Business BA (Hons)

 

 

“A unique and individual cosmetic line inspired by the athleasure movement of Southern California.”

“My name is Alexandra Hingsen, I am 22 years old and am planning to continue my career in fashion in Los Angeles, California. I grew up in both Europe and the United States which inspired me to connect with many different cultures. I indistinctly knew at a young age that I wanted to work in a creative industry. My academic studies at the Amsterdam Fashion Academy together with my internship experience have given me the tools to help drive my visionary passions to the next level. I hope to work in digital marketing or social media in a fresh, creative company that can help shape the skills I learned at the Academy and apply them to business. My Final Major Project has given me the opportunity to show my creative skills as well as my business knowledge that I obtained during my three years at the Academy. My inspiration came from my love for lifestyle products combined with the Athleasure movement of Southern California. This inspired me to creatively embark on the process of designing a unique and individual cosmetic line based on active beauty. This project gives an extensive look at the functional aspects as well as the aesthetic elements attributable to fashion as well as beauty trends. I hope to gain more industry experience and grow my portfolio to allow me to follow my dreams and start my own company in the future.”

Karien Oude Wolbers

Karien Oude Wolbers

Fashion Business BA (Hons)

 

 

“I chose to develop the first curated hospitality and leisure platform.”

“I will start my Master of Science in Business Administration. I cannot wait to broaden my knowledge and specialise in marketing! Besides studying for my Fashion Business (Hons) BA, I have also been running my own company as an online fashion and travel influencer and marketing freelancer, for more than four years now. While doing so, I realised that the current influencer marketing jungle has gotten a bit too wild, making it very hard for independent, small-scaled places to gain (online) presence and be supported widely. Besides, I saw that the hospitality and leisure industry is severely underrepresented on currently available influencer platforms. That is why I chose to develop the first curated hospitality and leisure platform, as part of my Final Major Project. My platform intends to be the first curated (leisure) platform where hotels and other travel/leisure hotspots are consciously-matched with collaborators to realise their growth potential. What is special about the platform is that it has been exclusively designed for the needs of the hospitality/leisure industry, and it makes influencer marketing and collaborations more accessible for them. I want to help hotels and travel/leisure hotspots gain the exposure and presence they deserve without having to compromise any of their values, and make influencer collaborations more meaningful in the hospitality/leisure industry. I hope that this challenge combined with my master’s studies will give me the experience and knowledge I need to start as a full-time (online) marketing freelancer.”

Bonaly Penders

Bonaly Penders

Fashion with Textiles Design BA (Hons)

 

 

“This is my time: I’ll do kids clothing!”

“I am planning to do a master’s degree abroad. My passion for fashion started when I was a little
girl. My grandmother was used to make clothes and wedding dresses and I always liked to hear her talk about it and help and watch her create new clothing. Since then my passion has grown over the years. My grandmother taught me valuable lessons and made me realise I wanted to pursue this passion and apply for a fashion academy after high school. For my final collection I came up with the idea to let kids write a fictional story and use this as a print. I like to illustrate and create hand drawn illustrations, related to these stories. I had always wanted to try and make a children’s wear collection in my previous projects, but I never thought this would fit in with my previous themes. Since we were free to do anything we wanted for our collection, I thought: “This is my time: I’ll do kids´ wear!”. The free spirited thoughts and unlimited fantasy that children have, gave me a lot of original ideas and inspirations. I thought about what kids would want to wear and incorporated this in a print design of stories written by children: therefore, the collection is not only inspired by kids, but it is also for kids to wear. In the future I want to pursue my passion further, but I also want to learn more about how to brand a company and how to go from an idea/product to a real company. This is why I want to follow up my bachelor’s degree with a master’s. I think I can learn a lot from this and apply the new skills in the creation of my own brand. I´m looking forward to combine my fashion design passion with the creation of a company with a unique brand.”

Hariett Pettai

Hariett Pettai

Fashion Business BA (Hons)

 

“This brand is the perfect example of my style: Eastern European roots and Scandinavian modernity.”

“After the graduation, I will be looking for an exciting job opportunity in Europe focusing on buying, sales and merchandising. I would describe myself as an Estonian on a mission. I have always been very open to new challenges and opportunities, hence the reason I decided to join the three-year Fashion Business (Hons) BA programme at the Amsterdam Fashion Academy. It seemed like the perfect way to continue my academic career and submerge myself in culture, heritage and knowledge. My previous experience living abroad and receiving a design diploma in Milan gave me a clear understanding of where I see myself in the fashion industry. I realised I needed to explore more than just the design part in order to be a great business owner one day. My love for the fashion industry and inspiration from the Arabian culture motivated me to create my Final Major Project about a brand that is the perfect example of my personal style – Eastern European roots combined with Scandinavian modernity, while staying feminine and modest. The concept focuses on long, loose, modest garments that can be styled in many ways and worn for different occasions. The debut collection will feature handmade, long, maxi dresses combined with elegant yet practical head-scarves. Creating beauty around me makes me feel the most like my trueself and, as I still have a lot to learn, I will be in the hunt for a placement anywhere in Europe. I am more than excited to see what the future holds and to take it on with dedication, passion and grace.”

Melissa Joyce Roksnoer

Melissa Joyce Roksnoer

Fashion Business BA (Hons)

 

 

“I want to start my own fashion events company.”

“I am planning to do a master’s in event management in a few years, after traveling around the world and discover new places and cultures. My thesis is based on the potential growth of my internship company. I thought it was interesting to see how an online company still relies on offline marketing campaigns nowadays. Due to my experience during the internship, I also realised what I enjoyed most is planning and organization, which I have used as inspiration for my Final Major Project. The Final Major Project has given me the opportunity to combine my creative skills together with the business skills that I gained at the Amsterdam Fashion Academy, by creating the event company MJ Fashion Events, focussed on fashion shows in a fashion city like London. I want to create a company that provides all the services needed in a professional and unique way, in order to be exclusive. This company would have its main office in London and it would open other offices in major fashion cities such as Paris, Milan and New York in the future. MJ Fashion Events will be also available internationally as an online platform. I hope that, after a few more years of experience in the fashion business industry, I will be able to follow my dream and start my own fashion events company.”

Valerie Vastesaeger

Valérie Vastesaeger

Fashion Business BA (Hons)

 

 

“I would like to set up my own company in the luxury industry.”

“I am planning to start my master’s in luxury management and attending a short course in Fashion Psychology afterwards. My studies at the Amsterdam Fashion Academy triggered my interest for consumer behaviour and psychology: what makes consumers buy a specific product and why they are willing to pay more for a particular brand. With this in mind, the knowledge I gained at the Academy and the work as intern at Haute Couture brand Natan Couture by Edouard Vermeulen and at Essentiel Antwer´s headquarters, I started writing my thesis about the consequences of fast fashion and what keeps customers buying cheap clothes. Most people, including me, seem to know, or think to know, how the fashion industry works, but after some research, I realised recently how dark this industry actually is. That is why I decided to try another approach. Together with design student Sandrine Botilde, I started brainstorming about how we could find a concept that would change the way people buy and think, combining our creative and business skills. As the upcoming sharing economy is gaining popularity (AirBnB, Uber, Spotify), we thought this concept would work with clothes as well. This way we don’t have to spend money every time on new clothes: we use less and we produce less waste! Renting clothes is already a trend in the USA: that’s why we want to introduce this ecological concept in Europe.”

Noortje van Warmerdam

Noortje van Warmerdam

Fashion Business BA (Hons)

 

 

“Beehance: assisting starting designers in their marketing efforts.”

“I am planning to start my master´s in Amsterdam soon and develop my business further. The idea for my Final Major Project was formed as a result of my experiences during my internship in the second year of my bachelor’s degree. I noticed how difficult it was for starting designers to do everything by themselves, while missing the knowledge about the different disciplines within business management, such as marketing, brand development and sales. Also due to low budget, they are unable to hire specialists. This doen´t allow them to grow the company. I started my own business ‘Beehance’ in January 2018 to assist starting designers in their marketing efforts. During my dissertation I worked on creating a framework to achieve a successful marketing strategy for fashion brands. For my Final Major Project I wanted to take this a step further and create an online program that helps starting designers create their own marketing strategy in an easy and inexpensive way. It will have the format of an online questionnaire: by asking simple questions (accompanied with short instructional videos), the end product will provide an affordable, sound marketing strategy. I hope that in the future this online program will help a lot of starting fashion designers accomplish their dreams.”

 

Graduates and class of 2017!

 

Name: Shelley Nathoenie

Course: Fashion Design BA (Hons)

Age: 20

Future goal: Is planning on continuing her career in fashion design!

Final Project:For my Final Major Project, I have created a collection called the Sunset Cocktail Lounge. The theme that I explored is ‘one’s past’, and the manner in which it shapes each and every unique individual. Whether it is the stories from a parent, grandparent, or events in one’s own past, it all comes down to emotions and ideology that shape each and every one of us in a different way. Although we are all very different and unique, there are certain elements that remain the same in all of us, due to age and experience.”

 

 

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Name: Michelle Lochtenberg

Course: Fashion Business BA (Hons)

Age: 21

Future goal: Is planning on starting her Masters in Florence.

Final Project: “As much as I appreciate art and conceptual design, I have always felt more connected with commercial, no-nonsense, business concepts within fashion and lifestyle. With this perspective I started developing ideas for the Final Major Project: which led to the establishment of the label RVRSBLE. RVRSBLE is a single-product start-up offering T-shirts for 18-35 year olds valuing an easy-care lifestyle. This reversible T-shirt is the first on the market, and makes a change in style, mood or status possible with one simple turnaround.”

 

 

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Name: Rosemonde Wang

Course: Fashion Business BA (Hons)

Age: 20

Future goal: Is currently looking to find a job in Shanghai, focusing on Visual Merchandising

Final Project: “After looking at different local Chinese fashion brands, the idea for my Final Major Project began. The focuses will be on bringing a Chinese Fast Fashion brand Meters Bonwe, into the European market. With an affordable price and wide range of choices, a large potential audience can be seen. Meters Bonwe is one of the largest fast fashion brands in China, targeting teenagers and young adults. With a case study on UNIQLO – a Japanese brand which had successfully launched in Europe and America, I made the visual look of its overseas market, and a marketing plan for the new market.”

 

 

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Name: Marlon Verhoeven

Course: Fashion Business BA (Hons)

Age: 24

Future goal: Is planning on working for a small creative fashion company in Holland.

Final Project: “The final major project has given me the opportunity to combine my creative design skills together with the business skills that I gained during my studies at Amsterdam Fashion Academy, by setting up a bag label called Paradox. Paradox is an Amsterdam based bag label. The brand identity is mixture of the Danish minimalistic and classy style in combination with the more outspoken Dutch style. The uniqueness of the paradox bags are the adjustable and changeable pieces, that can easily be attached to the bags with a zipper. This gives the bag an exclusive look for the day to evening and special events, giving the owner the opportunity not to change bags at any point during the day.”

 

 

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Name: Scott Lippens

Course: Fashion Business BA (Hons)

Age: 24

Future goal: Is planning on following a semester course at Sotheby’s in the field of Contemporary Arts / Decorative Arts.

Final Project: “By creating a lifestyle collection, we are aiming to challenge the conventional ways of introducing and presenting a collection to the market. This is being enhanced in two different manners; through daring editorials and a matching catalogue. We are capturing a tale of a young customer and will be visualised and put in context of the life style products. The main reason why we are enhancing this approach is to make a strong introduction into the lifestyle sector so that we can enter the market in a convincing way.”

 

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Name: Adam Favager

Course: Fashion Business BA (Hons)

Age: 27

Future goal: Is looking forward to starting his career here in Amsterdam.

Final Project: “For the theoretical part of my final major project I have chosen to produce a media kit for a print publication. The concept of this print publication proposes an answer to the declining sales of print media, whilst targeting a young creative audience. Through its innovative use of augmented reality it creates content and advertisements that will enable the viewer to have a fully immersive experience. This technology allows advertisers to reach out and speak directly to their audience; opening a direct channel for sales and social interaction. As a visual response to the project I will develop a brand identity and marketing campaign for the publication.”

 

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Name: Wies van der Donk

Course: Fashion Business BA (Hons)

Age: 22

Future goal: Is planning to travel the world, ready for the next chapter in her life.

Final Project: “For my final major project I will be creating a mobile application, “The Fashion Team” to help individuals to support and meet a group of people (amateur level) for fashion assignments such as photo shoots, fashion events and the broadening of one’s portfolio. Within my own previous experiences with organizing photo shoots I have noticed it can be a great struggle to get a team of photographers, models, makeup and hair artists and stylists together that you can trust and have confidence in the attendance of the day.”

 

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Name: Julia van der Drift

Course: Fashion Business BA (Hons)

Age: 23

Future goal: Is wanting to pursue a career in fashion marketing and PR in London or Amsterdam.

Final Project: “My final major project is based on the concept of starting my own fashion business, I have through my studies recognized that there is a lack of fashionable workwear that is also affordable for young professionals in the Netherlands. My business plan is to fill this gap by providing consumers with a brand that produces minimalistic and chic designs that cater to the preferences of these young professionals. Young professionals should be able to display their individuality and style, whilst at work and through my brand Forget Me Not the Label they will be able to achieve this.”

 

 

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Name: Megan Burgers

Course: Fashion Business BA (Hons)

Age: 21

Future goal: Is planning on moving to Germany and start her career in social media, digital advertising and fashion marketing.

Final Project: “My final major project is based on creating a ‘how to’ agency that focuses on giving master-classes and traineeships, to educate those who either need to update their skills within social media, or who need to develop a clearer understanding and learn how to maximise the use of social media to create brand awareness and content. The company “Intersocial“ will be located in Germany but will be looking at growing internationally using technology such as virtual reality, that enables the world to connect with people internationally.”

 

 

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Our first graduated class!

 

They have been with us right from day one! These graduates of class 2016 have certainly set a high standard for our current and future students to follow. Get a good impression of their cutting edge final collections and projects. Alicia, Manuel, Laura, Fanni, Sophie, Britt, Suzanne and Thi-Lien, we wish you a great future in the fashion industry. 

 

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ALICIA NASTENKO – URBAN ARROWS

Spring/Summer 2017 The story I attempted to tell through this collection is the story of my own moods and personal growth in the past years. By using the flexible dynamic lines, curves, 3D shapes and luxury fabrics I tried to create garments that are minimalistic on  the hanger but become alive on the body. They enhance natural curves and show respect for the female form.  I want to think that I managed to design the pieces that embrace the woman femininity and her uncompromising identity.

 

Fashion with Textiles design Graduate Alicia Nastenko2

 

 

Fashion with Textiles Design Graduate Alicia Nastenko 2
Fashion with Textiles Design Amsterdam Fashion Academy

 

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MANUEL CASTANO CALERO – SSANTOSS

A luxurious collection with modern designs recognizable true stylistic audacity, rich colors and artisanal craftsmanship. Inspired by the sensuality of volume, love for linearity and admiration for Latin art as well as historical/traditional architecture. Drawn from Aztecan culture, to the city, to perceive how opposite fabrics meet each other in a clean and subtle manner, dressing the modern working lady Fall/Winter 2017. 

 

Fashion with Textiles Design Graduate Manuel Castano

 

 

Fashion with Textiles Design Graduate Manuel Castano 2
Fashion with Textiles Design Amsterdam Fashion Academy 2

  

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THI-LIEN KUIJL – THE GRIL WHO FEEL TO EARTH 

Spring/Summer 17 a collection based on the interest of perception of movements. To simplify movements into something we can feel. A soft movement can be translated into transparent fabric, and become solid and a solid garment can become soft to the touch. 

 

Fashion with Textiles Design Graduate Thi Lien Kuijl

 

 

Fashion with Textiles Design Graduate Thi Lien Kuijl 2
Fashion with Textiles Design Amsterdam Fashion Academy 3

  

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LAURA LEPRE – BIG IN JAPAN

I was inspired by Japan’s traditional and modern architecture, culture and fashion; their many layers, details and interactive nature. I translated these elements into an interactive, layered and colorful children’s wear collection with self-made and designed textiles combined with traditional Japanese fabrics. 

 

Fashion with Textiles Design Graduate Laura Lepre

 

 

Fashion with Textiles Design Graduate Laura Lepre 2
Fashion with Textiles Design Amsterdam Fashion Academy 4

   

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SUZANNE KOP – THE BAVARIAN FAIRYTALE

This Spring/Summer 2017 women collection is about tailored, fitted, handcrafted, detailed fashion. I was fascinated and inspired by the Bavarian traditional clothing (Oktoberfest Munich), history of Bavaria, the vintage fifties period and the trends SS 17. This collection is actually a combination of the Bavarian traditional clothing and the tailored shapes of the fifties period.  

 

Fashion with Textiles Design Graduate Suzanne Kop

 

 

Fashion with Textiles Design Graduate Suzanne Kop 2
Fashion with Textiles Design Amsterdam Fashion Academy 5

   

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Photoshoot credits: Photography Petra Katanic, Models Elite Model Management / Anka Model Management / Innocent Model Management. Hair and Makeup Prinscilla & Dilson Duarte Mua.

 

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SOPHIE VAN BROECKHUYZEN – FASHION FILM ADIDAS 

Final Major Project Fashion Styling – Fashion Business (Hons) BA

 

This fashion film is all about recycling clothing. Sophie wanted to choose one brand to revolve the film around, so it could be categorized as campaign fashion film to get the public to understand recycling. Adidas is recognized as a sportswear brand that promotes athletes and collaborates with celebrities, however she want to showcase the two elements that make Adidas a successful brand, sports and fashion. 

 

 

Fashion Film Amsterdam Fashion Academy

 

 

Fashion Styling Graduate Sophie van Broeckhuyzen
Fashion Styling Graduate Sophie van Broeckhuyzen 2

 

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BRITT MANSVELD –  BRANDING CAMPAIGN REBECCA MINKHOFF

Final Major Project Branding & Marketing Promotion – Fashion Business (Hons) BA

 

Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t. However, recent developments within consumer behaviour demonstrate that consumers are demanding for a higher brand engagement and the ability to advise, which are not integrated within the communication models that are currently available. Britt developed a C2B IAC communication model for the brand Rebecca Minkoff. This model will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. 

 

 

Fashion Business BA Graduate Britt Mansveld

 

 

Fashion Business BA Graduate Britt Mansveld 2
Fashion Business Amsterdam Fashion Academy

      

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FANNI GRUNDMANN –  FASHION FILM NANA´S (HUNGARY)

Final Major Project Branding & Marketing Promotion – Fashion Business (Hons) BA

 

NANA´S FASHION; Nati Drencseva a 22 year old fashion blogger and designer, based in Budapest, born in Bulgaria. Fanni created for her final major project a short fashion film which will be used as a campaign film for the Hungarian brand called Nana’s.

 

 

 

Fashion Business BA Fanni Grundmann 2
Fashion Business BA Fanni Grundmann

 

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If you envisage an international career in fashion marketing, fashion forecasting, fashion management, fashion branding, fashion styling or fashion communications, then why not come along to one of our upcoming open days or call us for a personal appointment. Or have a look at the Fashion Business (Hons) BA course.

 

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