Diving into licensed merchandise at Difuzed
At the Amsterdam Fashion Academy we believe that our students should experience first-hand how the fashion industry works. Therefore, we implement industry external visits so they can have an insight.
Some days ago we had the opportunity to visit Difuzed, which develops lifestyle products from a variety of brands based on entertainment, fashion, sports, and consumer goods across apparel & fashion accessories. They currently partner up with more than 100 of the most recognised and reputable brands in the world. Our students visited their office, including their warehouse, showroom, sourcing, photo studio, and design and sales departments.
“Last week we visited the company Difuzed. I really enjoyed the tour the company gave us since it opened my perspective on the different types of branding and marketing strategies involved in this type of business. From knowing little to nothing about this before, I learned a great extent about licensing, and about their merchandise for kids and adults. We also looked at their warehouse of the merchandise they provide, and I loved to see how everything works from start to finish. Seeing all of this in action gave me a possible idea and interest for my future in the workplace.” Denisse Hamue, Year 1 bachelor’s degree Fashion Business.
“Last week’s visit to Difuzed was not only an eye-opening experience but also a fun one. We gained lots of knowledge about the world of licensing and got an inside view of what it is like to work there as well. The team at Difuzed is a small but creative group of individuals working in a fast-paced environment.” Tiana Bhojwani, Year 1 bachelor’s degree Fashion Business.
“Our visit to Difuzed was most insightful. We were granted access to the building and given an informative tour through the offices and warehouse. In closing the CEO and several key employees prepared an incredibly extensive presentation on the workings of the fashion merchandising world. Overall, it was a positive and educational experience which inspired me to research the industry further and even to apply for an internship.” Lara Kuiperi, Year 1 bachelor’s degree Fashion Design.