Fashion Business BA (Hons)

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This University awarded bachelor degree programme Fashion Business is for students who aspire to work in the fields of Marketing, campaign building, Branding, Communication, Trend & Prediction and Fashion Editorial Styling. It is a multi-disciplinary programme for dynamic individuals who wish to enhance both their creative and academic skills within the world of fashion. Through a combination of theory and hands-on practice, the programme turns students into professionals who understand the language and rules of the fashion system.


Still open for applications for the academic year 2019/2020


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Course overview Fashion Business (Hons) BA


We have seen the fashion industry develop into one of the largest industries in the global environment. Sound business skills and knowledge are essential to make any brand successful within this international context.

The Fashion Business BA (Hons)  programme has been developed to give you international skills, knowledge and practice within fashion and lifestyle industries. The aim is to help you become a true independent business thinker who can work at any level from luxury to mass market. You will gain a solid understanding of the theoretical elements of business and you will be able to put this into practice through practical application processes.

The course is taught through a series of projects including practical skills in fashion business with an emphasis on fashion (international) marketing, communication, branding and editorial styling. This is supported by critical and theoretical study delivered through different teaching styles including lectures, seminars and creative workshops. Our small class sizes ensure you will have regular one to one contact with teaching staff, who also have more time to help you develop as an individual and help you produce innovative solutions to your assignment briefs.  

We pride ourselves on our commitment to our students. We recognise that giving each student substantial personal support is key to helping them get the most out of the course and themselves and help them successfully enter into the global world of fashion business.




Why The Amsterdam Fashion Academy
  • Personalised, unique, high-end, sophisticated courses
  • Small and intimate academy – informal and friendly atmosphere
  • Award-winning exclusive fashion boutique academy
  • Small classes and personal attention: Student-teacher ratio is 6 to 1
  • Ideal basis for a successful future in the fashion industry
  • Located in the city centre of Amsterdam
  • Students will be treated as individuals, not just as ‘this year’s intake
  • Extended network in the fashion industry
  • Amazing international internship opportunities

Programme structure


Year 1  

Fashion Visual Research and Presentation- Introduction to Project  Management – Introduction to Fashion Styling – Introduction to Marketing and Branding  – Branding and Campaign Building  – Business Studies – Introduction to Historical and  Contextual Studies


Year 2  

Historical and Contextual Studies  – Global Marketing and Fashion Branding  –  Fashion Styling  –  Fashion Communications  –  Internship


Year 3 Final year  

Dissertation – Live Industry / Competition Brief – Research Project – Business Practice -FMP Marketing and Promotion



Students who successfully complete the programme will be awarded a UK validated Bachelor’s honours degree in Fashion Business. In accordance with UK requirements 120 credits points are available each year of study and students need to obtain 360 credits for successful completion of the three-years course.


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Career opportunities
  • Trend watcher
  • Fashion forecaster
  • Fashion buyer
  • Fashion marketer
  • Visual merchandiser
  • Fashion merchandiser
  • Fashion journalist
  • Fashion brand manager
  • Fashion market researcher
  • Fashion public relations manager
  • Fashion event manager
  • Fashion communications manager
Key facts

Duration: 3 years  full-time

Start programme: September 2019
Tuition fees**: first year € 15.950,-, second year € 12.225,-, third year € 9.850,-
Start admission: open for admission academic year 2019-2020

Maximum number of students: 10-14*

*Pleased be informed that we are not legally able to accept applications to the BA (Hons) Fashion Business programme from anyone who doesn’t hold an EU Passport.

**The Amsterdam Fashion Academy is a non-governmental and non-subsidized institute.



Fees & finance