This part time course provides you with a marketable range of knowledge, skills and experience which will enable you to work in different aspects of fashion from marketing and public relations through to trend consultancy, ecommerce and digital advertising.
Companies in the fashion industry in particular are expanding and embracing digital technologies, including the role of advertising and the importance of market research when developing marketing and promotional campaigns. This course encourages creativity and originality along with giving you the tools and inspiration to lead the way in an increasingly important economic sector.
This part time course Fashion Business aims to give you all the marketing and communication skills you need in order to be a successful business professional in the fashion industry. You will not only gain knowledge and expertise in fashion, but the emphasis of the course lies in acquiring the marketing and communication skills needed to understand, promote and convey the unique design and style of a fashion collection or brand. Trained by enthusiastic professionals, you will learn how to describe and promote fashion through traditional and new media and in so doing how to fulfil the renewed needs of this global fashion industry.
In fashion marketing you will learn about image, trend forecasting, branding, market research and promotion techniques, along with new media and advertising. You will be taught how to look critically at design, clothing lines and collections in order to develop suitable marketing campaigns. Moreover, the course will teach you how to manage advertising budgets and the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow up of a promotional strategy.
There is of course no successful marketing or selling without good communication. This part of the course teaches you how to analyse and experience all aspects of communication. Communication strategies are examined including those used in public relations, event management, social media and online media. This course has both academic and creative aspects giving you the required knowledge and creative flair you will need for a successful career in the fashion industry.
- Development of identity and visual language systems that communicate values and personality
- Study of printed and virtual media and its different formats and visual codes
- Public relation communication and events
- Market research methods
- Brand Strategies thinking and approaches
- Brand analysis
- Trend prediction
- Marketing and promotion strategies in the fashion industry
You will have the opportunity to do the following:
- Create an online campaign; this will include a brand campaign strategy, media opportunities (liaising with journalists), guest posting and planning
- Identify appropriate marketing models in relation to selected companies
- Create marketing plans
- Develop a strategic and enterprising approach to the multifaceted nuances of contemporary practices regarding your own current or intended career path
- Gain confidence in the communication of enterprising plans and proposals
Assessment is completed through a variety of practical assignments, written reports and presentations. Formative assessment will be on-going throughout the programme with the summative assessment taking part in the final week. All assessed work should be submitted in accordance with the published guideline for presentation and deadlines.
Teaching and Learning
You will be taught through a variety of teaching and learning experiences which will include; lectures, seminars and workshops.
There will be a programme of ongoing tutorials to let you discuss any individual issues relating to this programme. You will be expected to take responsibility for your own learning outside the taught sessions.
There will be an introduction to a range of strategies which will be supported by the programme staff team and guest speakers, using case studies as a platform for debate and gaining new knowledge regarding current brand management practice.
Case studies with visual presentations will be introduced to demonstrate change concepts in the management of a marketing strategy and how they have been implemented by a selected and justified range of business establishments.
Who should attend?
Perhaps you already have a bachelor degree and want to switch careers or you completed high school and want to move up on the career ladder. Or you are not sure if you want to follow a full ba program. Then this could be the course for you! Selection will ultimately take place through interviews.
Level: undergraduate program
Duration: 12 weeks, part time, one day a week at the academy
Day: every Friday from 9.30 a.m. till 5 p.m.
Start program: February 15th 2019
Completion date: May 3rd 2019
Tuition fee € 1.629,-
Enrolment fee € 125,-
Maximum number of participants: 12
Course taught in English
The Amsterdam Fashion Academy offers approved programs. Participants who pass the course will receive an Academy certificate of completion.
Now open for Registration
Don’t hesitate if you would like to receive more information.
Call us on +31 (0)20-4896692 or e-mail and speak to us about your education and training needs. We’re here to answer any questions you might have. If you want to register, please fill out the form and send it back to us by email